Are you an innovator or an impact seeker? Let’s find out

When it comes to climate solutions, everyone’s journey is different. Some are drawn to innovation at scale, others to making an immediate impact on their carbon footprint. But what about you? Are you driven by pioneering new technology or by addressing specific emissions now? Do you seek reassurance through measurable results or are you more focused on contributing to a greater mission?

At Climeworks, we recognize that our community consists in two main groups: innovators and impact seekers.

Each has its own unique motivations, and within those groups, two mindsets emerge: buyer mindset and donor mindset. So, let’s dive into these categories to help you identify where you stand and how Climeworks can help you meet your goals.

Are you an innovator?

Do you get excited about new technologies that push the boundaries of what’s possible? Do you want to be part of a solution that’s leading the charge in climate technology, even if that means it’s still scaling? If so, you’re probably an innovator.

Innovators are often forward-thinkers, motivated by the evolution of climate solutions. You’re likely to see Direct Air Capture (DAC) as a key technology for the future. By supporting it now, you’re contributing to a solution that will play a significant role in achieving global net-zero targets.

Does this sound like you?

• You want to contribute to cutting-edge climate technology.

• You’re excited about being part of a pioneering journey.

• You think about value rather than the volume of CO₂ removed today — it’s more about scaling the solution itself.

Which Innovator mindset fits you best?

• Innovator with a buyer mindset: You’re excited about DAC technology, but you very much care about the tracking of your purchase. For you, it’s not just about being part of a pioneering journey—it’s about seeing measurable results. Climeworks’ subscription plans are a good fit for you. Our DAC technology allows you to track exactly how much CO₂ you’re helping remove from the atmosphere, with full transparency on when it’s ordered, delivered, and where from.

How to get started: Visit www.climeworks.com/subscriptions to explore how your purchases can make a real, trackable difference. Every action counts, and you can see how.

• Innovator with a donor mindset: You’re all about supporting the cause and technology behind DAC, but your priority isn’t tracking every ton of CO₂. For you, it’s about knowing you’re contributing to the development of a solution that will make a big impact in the future. You’re motivated by the bigger picture and the mission itself.

How to get started: Visit the Terraset x Climeworks donation page, a partnership that facilitates donations to support high-quality carbon removal, with possible tax benefits (notably in the U.S. and Canada).

Are you an impact seeker?

Your main motivation is the immediate impact you can have. You’re driven by results against your footprint and you’re committed to making a significant dent in your personal or organizational footprint, right now.
Impact seekers measure success in terms of tons of CO₂ removed. The goal for you is to maximize your impact and you look for solutions that can deliver the most, immediately.

Does this sound like you?

• You’re focused on reducing your carbon footprint.

• You value immediate impact.

• You think in tons of CO₂ removed rather than the journey of the solutions themselves.

Which impact seeker mindset fits you best?

• Impact seeker with a buyer mindset: you’re driven by results—but for you, it’s all about impact. You want to be able to say, with confidence, that you’ve removed a specific amount of CO₂ from the atmosphere, you want it now and you want a large number, with certainty that your purchase is making a measurable difference.

How to get started: Become a Supporter Pioneer today and stay tuned for news coming soon, fitting your specific needs.

• Impact seeker with a donor mindset: Your main motivation is to fight the climate crisis, and while you care about effectiveness, you’re more focused on the mission than on detailed data. For you, it’s about contributing to a larger cause—supporting the global push toward climate solutions, even if that means not having immediate, trackable data.

How to get started: Visit Terraset to make a donation helping to accelerate the growth of various high-quality carbon removal solutions. You’ll be part of a mission to make an impact on climate change, even if you don’t remove tons of CO₂ directly.

So, where do you stand?

Are you an innovator who’s excited about driving the future of DAC technology, or an impact seeker who’s focused on making an immediate difference to your carbon footprint? Within these categories, are you motivated by trackable purchases or the mission behind the work?

Whatever your profile, Climeworks has a solution for you. We believe in empowering both innovators and impact seekers. No matter if you care more about scaling a solution or immediate maximum impact overall, purchasing a service or donating to a cause, you’re making a meaningful difference in the fight against climate change.

We want to hear your story. Your unique journey. You can share it with us today by completing this survey or getting in touch at [email protected]