La Prairie collaborates with Climeworks to neutralize emissions of its new product
News | 23.05.2022
Key take-aways:
- At an immersive exhibition in the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, La Prairie's on-site clients will contribute to the permanent removal of CO₂ from the air with each purchase
- For every White Caviar Illuminating Essence product that is sold, La Prairie will fund the removal of the emissions that were generated during the product's production
La Prairie removes the emissions of every White Caviar Illuminating Essence that is sold on-site in the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, China.
La Prairie collaborated with Climeworks for a new initiative this year to enable La Prairie and its clients to contribute to the pioneering approach to permanently remove carbon dioxide from the air. Through this collaboration, the carbon impact from the production of the White Caviar Illuminating Essence will be neutralized.
For every product that on-site clients purchase in the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, La Prairie will fund the removal of the amount of carbon dioxide equivalent to the carbon emissions that were created during the product's production. Clients purchasing the newly launched White Caviar Illuminating Essence on-site will be presented with an E-Certificate as a token of appreciation upon their purchase.
